Laredo Taco Company introduced a new breakfast taco that was a variation on their classic, El Campeón. By personifying the tacos as lucha libre wrestlers, this campaign kicked things off with a fun, friendly rivalry.
Addy Award Winner 2020: Bronze, Apparel
Short animated clips bring the heroes to life and build up the rivalry.
Stickers and t-shirts let Laredo Taco Company fans express support for their favorite taco.
Snapchat and Instagram lenses extend the rivalry into social media, where users can let their friends know which taco they think should be the winner.
Real-life luchadors bring the fun inside the store. Use the hashtag #tacosnackdown in a selfie with your favorite and win a free taco!
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