Movie attendance has suffered as a result of COVID. As we emerge from two years of binge watching streaming services, some movie-goers might not remember all the ins and outs. This campaign uses some gentle humor to remind us that going to the theater is fun.
Addy Award Winner 2022: Student Best of Show, Digital
Copy: Emily Hentschel UX: Michael Lawson
A web-based app delivers instructional tips for people who are nervous about returning to theaters.
A series of “Ask Alamo” social posts gives advice to would-be movie-goers.
The “Ask Alamo” advice column lives as a blog on drafthouse.com
Premium ticket purchasers will receive a printed Field Notes guide.
Out of home ads lead viewers to the app with a QR code.